Tesla Killers Soon Arriving In The Auto Market
Tesla was a small startup in the Silicon Valley who put an electric motor in a numbered Lotus sports cars. And it turned all the tables from there. With the arrival of Elon Musk is Tesla’s driving seat, he saw an opportunity when he bet his money on two industries- Space and auto. The same year, Space X launched its first rocket, Tesla launched the Model S which took the world by storm. It brought the world’s focus on electric vehicles.
Right now, Tesla makes the only successful electric vehicles in the automotive industry but things are about to change. The German and British auto giants have sat on the sidelines and watched Tesla rule the market with no major competition. Not anymore!
“Tesla’s Model S triggered curiosity to give it a try, but there were several unknowns starting from unclear delivery times to a patchy service network,” says 46-year-old Robert Wickel, a Munich resident who has driven Range Rovers, Audis and Porsches. He recently placed an order on yet to be released Porsche Taycan. This car is all-electric and is the reply to the Model S. The Taycan “is a serious car with the quality promise of a leading car manufacturer—I know whom I’m buying from and what can expect in case I need support.”
The Taycan, is one of the Tesla killers that are about to roll off the production lines with Jaguar, Audi, Mercedes-Benz and BMW soon planning to join the suite. Jaguar has already started delivering its I-Pace all-electric sport-utility vehicle which has comparable entry-level prices to the Model S sedan and Model X SUV.
This increasing competition certainly makes Musk’s job difficult to transform his unprofitable juggernaut into a viable market leader. Tesla’s Model 3 is still being partially made in a makeshift tent which obviously raises questions on the sustainability of ambitious output targets and critical views on poor quality.