Google Says No To Pixel 4, Pixel 4XL Launch In India, May Bring Other Devices In Future
In sad news for the Google Pixel lovers in India, the company has decided to not launch its latest Pixel 4 in India. Google confirmed the news in a statement to the press recently. The Pixel 4 launched at an event in the US and received a huge response.
In its statement, “Google has a wide range of products that we make available in different regions around the world. We determine availability based on a variety of factors, including local trends, and product features. We decided not to make Pixel 4 available in India. We remain committed to our current Pixel phones and look forward to bringing future Pixel devices to India.”
Earlier this year, Google had launched the Pixel 3a smartphone in India at a much lower price than the Pixel 3. This was done to woo the Indian audience. The Pixel 3a had a similar camera like its sibling but compromised on other fronts like design, procession power and some more.
The Pixel 3a still sold well considering its price bracket being a popular one. But in the ultra-premium range, which is where Google actually sells Pixel, the company hasn’t really done well. Reportedly, on October 11, Economic Times showed that Google has only managed to sell 80,000 united of Pixel 2 smartphone in India.
If we take these numbers in the account, Google’s decision to not introduce Pixel 4 in India makes sense. Faisal Kawoosa, founder and principal analyst, at techARC, shared, “Google understands India is a grounds upmarket. It can't be tamed superficially. So they should put some effort to really build the basics to make Pixel a brand for growth. It's a paradox that the company which helps every other brand in discovery in today's time, isn’t known to many as a brand, with respect to smartphones.”
He further said, “I believe they need more time to build up the market to take Pixel to its potential.”
In its latest launch, Google has introduced new gesture controls powered by radar sensor in Pixel 4. Many reports earlier had reported that this feature won’t make it to some countries, including India. Tarun Pathak, Associate Director, Counterpoint Research, said, “I think India still remains an attractive market which Google needs to reconsider in future. It might be just because of the Project Soli feature (which brings the gesture controls). The premium segment is growing at a much faster rate than the overall market and this is, in fact, the right time to scale operations in India. Maybe Google will look at other SKUs for India market going forward like Pixel 3a.”
It is certainly a fact that the current Indian market is growing at an alarming rate. This shows a lot of potential for key players in the market to tap in to gather profits and popularity among the local audience. It’s just the question of how and when will Google figure out a way to do so with its products. For more Befazool Update, check out Befazool Manoranjan.